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Diseño Gráfico · Creativo Visual

Naming: the process of giving a brand a name

Naming header

Naming is a key element when creating a brand. For me, it is one of the most complex processes in this profession. Whether your clients remember you easily or put you in the drawer of oblivion depends on it.

Finding namings or brand names for companies is not an easy task. When looking for a name for a company, we tend to be very demanding and it may seem that none of them is good enough.

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Updated: February 13, 2024 by

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Colour modes

As we have already explained in another post of this blog, the choice of a colour palette for the corporate identity of a company is a very meditated process. It is a very studied selection with the aim of transmitting and evoking emotions in our audience in order to connect more with them.

Knowing the colour modes helps us to create consistency in our communications and visual identity. It will help ensure that the corporate colour is faithfully reproduced in physical or digital format.

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Updated: March 11, 2025 by

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Registering a trademark

Many of you have asked me whether it is necessary to register a trademark, how to do it and what it entails. Today’s post, and to start the year, I will dedicate it to clarify this bureaucratic and in some cases tedious and long, but necessary to protect your brand legally.

Registering your trademark is crucial from the very beginning of a new project. This registration is the only way to have intellectual ownership, exclusive rights and legal protection of your brand. And therefore, this step will define the success of your services or products in the market.

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Updated: January 10, 2024 by

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The golden ratio

The golden ratio has been assigned many definitions and different names throughout history. If we review old texts, we can find references and denominations such as the golden number, the phi number (not pi number), the golden section, the golden measure or the divine proportion. The discovery of this proportion or number caused a whole movement in the sciences and the arts. It even obsessed artists, designers, architects, and all kinds of professionals in search of visual perfection for centuries.

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Updated: November 20, 2023 by

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Psychology of perception

Psychology of perception

We have already talked about the way in which different colours can transmit sensations or concepts, in the same way, the shapes themselves can transmit ideas or sensations.

The psychology of perception or shape is directly related to that demonstrated in the theory of Gestalt, which was a current of modern psychology that arose in Germany at the beginning of the 20th century, which studied forms and how they directly influenced human perception.

Gestalt theories of perception are based on the natural human tendency to understand objects and structures as a whole, rather than the sum of their parts. At another time, I will do a post to go deeper into this interesting theory.

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Updated: March 11, 2025 by

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Graphic Designer. Why your project needs one.

There are still many people who keep asking me: What does a graphic designer do? And there are still people who tend to think that a designer is limited exclusively to “making everything prettier”. Maybe this is because not many people know the amount of work involved in the whole process until the final result is achieved, or all the areas and notions that a graphic design professional must master in order to achieve that “beautiful result”.

So I’m going to use this article to go a little deeper into it.

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Updated: March 11, 2025 by

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Typography

We are in constant contact with typefaces. They accompany us at all times, as they are part of our daily routine. We see them on posters, advertisements, reading, books and many more. We are therefore talking about a constant visual element that we can make use of in graphic design.

Furthermore, typographies are a key tool when designing the brand identity or branding of a project. Together with the logo, the colour palette and other resources, they form part of the visual branding that we design strategically to reinforce the message we want to send.

In this article I am going to go deeper into the concept of typography. You will learn what a typeface family is and its variables, as well as the 4 main groups of typefaces that exist according to their shape.

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Updated: March 11, 2025 by

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Colour palette

Which colour palette is right for my brand? Colour has an important role to play in design and in everyday life. It can draw you to an image, provoke emotions, and communicate something without saying a single word. Which colours go well together and which don’t? Why do we use some colours and not others for which projects? What sensations do colours convey? What do they communicate?

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Updated: March 11, 2025 by

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