Diseño Gráfico · Creativo Visual
Which colour palette is right for my brand? Colour has an important role to play in design and in everyday life. It can draw you to an image, provoke emotions, and communicate something without saying a single word. Which colours go well together and which don’t? Why do we use some colours and not others for which projects? What sensations do colours convey? What do they communicate?
It is very common to use the term logotype to refer to any symbol or element that is used to identify a brand or company, whatever type it may be. And this is reasonable, since there are several types and not everyone is familiar with the terminology that identifies each one of them. Moreover, it is convenient to use it in a generic way. In fact, in this post, I’m going to talk about logos referring to all kinds.