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Diseño Gráfico · Creativo Visual

Packaging in graphic design

Packaging en Diseño Gráfico

One of the most influential factors in how a product is perceived in the world of graphic design is its packaging. Before trying a food product, a perfume or a piece of technology, the first thing we encounter is its packaging. In a market saturated with countless options, packaging design has become a strategic tool and brand asset – both for attracting attention and communicating values, and for creating a memorable visual impact.

Good packaging not only protects the product inside, but also creates a brand experience. It acts as a salesperson at the point of sale. That is why there is a growing trend towards designs that convey quality, personality and a distinct identity compared to the competition.

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Updated: April 16, 2026 by

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Visual composition: the structure of graphic design

Visual Composition

When we think of graphic design, we tend to imagine vibrant colours, elegant typography or impressive illustrations. But there is something quieter, almost invisible, that underpins all of this and determines whether a design captivates and convinces: visual composition. It is that “something” that, although we may not always be able to describe, we feel when a piece of work is well done and effective. Is a powerful tool that establishes the architecture or foundation of the visual.

It is not just about aesthetics, but rather the structure that organises the elements of a design so that the message it communicates is clear, attractive, and easy to understand.

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Updated: March 11, 2026 by

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MTV: revolution in visual culture

MTV

There was a time when listening to music was basically just that: listening. A vinyl record spinning, a cassette tape rewinding with a pen, a radio playing in the background… And then, in 1981, someone had an idea that was as simple as it was revolutionary: what if music could also be watched? Thus, MTV (Music Television) was born, a channel that not only changed the way we consume music, but also redefined visual culture, branding and contemporary aesthetics, leaving a mark that is still impossible to ignore today.

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Updated: March 21, 2026 by

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7 key elements of graphic design

7 elementos clave

As we already know, the main task of any graphic designer is to communicate visually. But in order to master design, we need to continue advancing in theory. Behind every striking design, there is a set of invisible rules that support it. These rules are the 7 key elements of graphic design. They are basic elements with which we construct visual meaning.

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Updated: December 3, 2025 by

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Design Brief

Design brief

Following on from the previous article, I would like to emphasise the importance of the design brief. It is a highly underrated tool that I consider essential for approaching a project with clear knowledge and foundations from the outset.

The design brief is a powerful, well-structured document that acts as a bridge between the client and the designer. When well crafted, it is an important ally throughout the creative development of the brand.

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Updated: October 27, 2025 by

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Potential client: Necessary preliminary information

Potential client

We know that creativity flows better when we have a clear path. But if your potential client comes to the first call or video conference with more enthusiasm than clarity, you will most likely end up trying to decipher their idea as if it were a hieroglyphic, without references, without context and with typical phrases such as “I really like your work! I need something similar but different” or “I’m looking for something modern but with a minimalist retro vintage touch”.

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Updated: October 14, 2025 by

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The Bauhaus: its impact on modern graphic design

The Bauhaus and graphic design

You may not know it, but if you’ve ever admired a minimalist logo, geometric typography, or a well-thought-out colour palette, you’re probably appreciating the legacy of the Bauhaus. This German school, founded in 1919 by Walter Gropius, not only revolutionised furniture design and architecture, but also planted the seeds of what we now understand as modern graphic design.

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Updated: March 21, 2026 by

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Identity Handbook: what it is and why it is important for your brand

Identity Handbook

Every company needs to be able to communicate and connect with its audience. It needs to have a strong, consistent and coherent visual identity. To achieve this, its communication cannot rely solely on one of its assets; rather, all of them must ‘speak the same language’. In branding and visual identity, consistency is key. This is where a corporate identity manual comes into play.

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Updated: September 11, 2025 by

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