Today we talk about Branding, but not in a generic way but, specifically, about Branding for entrepreneurs. Branding is the process of brand building that is becoming more and more important in the business world, but many still wonder what exactly it is for, and what are the benefits that a good branding can have for your company.
Would you be able to know a person just by looking at their ID card? You would probably say no, wouldn’t you? You would need a lot more information about them, such as what they like to do in their free time, how they think, or what they do for a living.
Branding encompasses the entire process of planning, structuring, managing and promoting a brand. It is all the information that a brand gives you beyond its image, its logo, beyond what we see. Branding tells you the history of the company; what it does, why it does it, who it targets, what makes it different from the rest, and, above all, why you should choose it.
Branding is not only made to manage and design the brand image of large corporations, branding today is essential for all entrepreneurs who want to bet on their business.
It is important, however, to know how to differentiate between logo and brand, since a brand is much more than a logo, this being only one more element (although essential) of the whole set that makes up the visual identity of a brand.
Who are the entrepreneurs?
You have spent a lot of time thinking about those ideas about having your own business of what you like, what you have been trained for and what you are good at, where you can be your own boss and be able to organize your own work methodology. You are on the way thinking that you can certainly monetize your talent and make a living from it, and that this is not impossible for you. Now, you will have hundreds of doubts about how and where to start.
I’ll tell you something, yes, you are an entrepreneur. Someone who is going to start his business idea, with enthusiasm and excitement, but also with a lot of uncertainty, effort and many things yet to be determined. All of us who are entrepreneurs have gone through all these stages, but I want to confess that the key to all of this is knowing how to identify and prioritize what is important in order to develop a solid and successful brand.
“If you’re working on something you really care about, you don’t need to be pushed. The vision pulls you.”
Steve Jobs
Surely you already know the importance of branding for any type of project, but for entrepreneurs starting from scratch, it is even more important if possible. Therefore, as entrepreneurs, it is essential to start with a good branding. You should consider that this should be one of your priorities in order to bring your brand to the public, in an attractive and innovative way. Think now about how you would like others to see your company, beyond the products or services you sell or offer. Think about what you would like to convey with your business.
How can your brand help you make your business idea a success?
Again, we come back to the importance of branding as the main driver of your business idea. So, let’s start by determining, what is a good brand?
A good brand is one that is capable of lasting over time, that is easily recognizable by what makes it unique in the market, that adjusts to the demands of the public and that understands how to communicate with its target. A good brand is one that is faithful to the ideals, values and purposes of the main business idea. It is the one that materializes all these aspects and turns them into a solid and coherent company with what it transmits and offers to the market.
So, can a good brand image ensure the success of my business? No, although it is true that it cannot guarantee it – since many other aspects that depend on you and external factors come into play – it can ensure that if your business idea is really powerful, competent and innovative in its approach, it will be known and recognized by others in a faithful and powerful way, as it really is. This implies that, also conversely, a bad brand management can favor the failure of your business. Since, it would not be able to transmit all the benefits of your company to the general public. This directly implies that both concepts; brand and business are closely related, making the success of the business depend to a great extent on the success of the brand.
Why is it important to invest in Branding?
Now that you know how to identify a good brand from a not so good one, how do I get a good brand? Here it is very important that you recognize that we all have a place and that we don’t have to know how to do everything. There are professionals who can make the most of your business.
Too many things? Successful entrepreneurship and a long-lasting brand is not as easy a task as it may seem. Now more than ever you need to be focused on the business idea you are about to offer to the market. Therefore, you need to delegate some of your responsibilities, such as developing a good design of your corporate identity. Invest in professionals who know exactly how to manage your brand, so that it becomes your sign of identity.
Investing in a good branding from the beginning, especially if you are one of those entrepreneurs, is the best strategy to ensure that your brand correctly expresses what you want to convey. Besides helping you to define and define the pillars of your project, it is an investment that will give you the necessary tools to position your brand.
Do you still have doubts about why it is so important to invest in Branding for entrepreneurs like you? Don’t wait any longer, wake up your brand and make your business successful.
Conclusion.
Branding is the first contact of your brand with the outside world, and therefore, it is important that you decide to bet on it. It is the foundation of the showcase of your business, it is necessary and a very powerful tool.
Hi, I’m Roberto Vidiella.
I am the founder and Creative Director of VIDI. I am passionate about graphic design, and through this blog, I try to deepen my knowledge and share what I have learned during my career. If you leave me a comment, you help me to keep learning and improving, and also because I’m really excited about it!