Logotype
What is a logotype?
It is very common to use the term logotype to refer to any symbol or element that is used to identify a brand or company, whatever type it may be. And this is reasonable, since there are several types and not everyone is familiar with the terminology that identifies each one of them. Moreover, it is convenient to use it in a generic way. In fact, in this post, I’m going to talk about logos referring to all kinds.