Diseño Gráfico · Creativo Visual
The biggest challenge for any artist or designer is to face a blank canvas, screen or paper. It is, from my point of view, the most fun phase for the graphic designer. But it is also the most crucial, as it will mark the way forward for the project we are developing. The creative process plays a very important role in the early phase of any project.
When a viewer looks at one of our designs, what do they feel, do they like it, how can we know how our work is being perceived? In graphic design, psychology will always play a very important role. Because we seek to attract attention, to make an impact, to communicate a message and to make sure that it is perceived correctly by our viewer. This is why graphic design is not only about emotions, but also about perception. Knowing the Gestalt Theory and its principles will help us to attract the attention of our viewers, to stimulate our creativity and to improve the communication of our designs.
In this post I am going to talk about brand rebranding. But to do so, we need to know what branding is. Well, branding or brand management is made up of a set of actions related to the positioning, purpose and values of a brand. Its objective is to create conscious and unconscious connections with the public in order to influence their purchasing decisions.
Rebranding, therefore, is based on the revision of these differentiating actions. Its approach responds to the need to adapt to changes in society. Since the user’s mentality and the market situation are elements in constant evolution.
Today I am going to talk about the importance of having a corporate website, in all cases, whatever your business, its size or its nature. Many clients and friends have asked me if having a website would be good for their business, if it is the best way of communication for their project or if it really serves any purpose. With this article, I hope to clarify these questions.
Continue Reading “Corporate website: a vital tool for your company”
In today’s post, I’m going to talk about something I’ve always found fascinating. An artistic expression known as urban art or street art.
Art has had different definitions, styles and representations throughout history. One of the most democratic forms in which the world of art manifests itself is urban art. It is that which is not represented in galleries, museums or specific places in the art world, but in the city itself, in the street. Giving them personality and expressiveness.
Naming is a key element when creating a brand. For me, it is one of the most complex processes in this profession. Whether your clients remember you easily or put you in the drawer of oblivion depends on it.
Finding namings or brand names for companies is not an easy task. When looking for a name for a company, we tend to be very demanding and it may seem that none of them is good enough.
Continue Reading “Naming: the process of giving a brand a name”
As we have already explained in another post of this blog, the choice of a colour palette for the corporate identity of a company is a very meditated process. It is a very studied selection with the aim of transmitting and evoking emotions in our audience in order to connect more with them.
Knowing the colour modes helps us to create consistency in our communications and visual identity. It will help ensure that the corporate colour is faithfully reproduced in physical or digital format.
Many of you have asked me whether it is necessary to register a trademark, how to do it and what it entails. Today’s post, and to start the year, I will dedicate it to clarify this bureaucratic and in some cases tedious and long, but necessary to protect your brand legally.
Registering your trademark is crucial from the very beginning of a new project. This registration is the only way to have intellectual ownership, exclusive rights and legal protection of your brand. And therefore, this step will define the success of your services or products in the market.
The golden ratio has been assigned many definitions and different names throughout history. If we review old texts, we can find references and denominations such as the golden number, the phi number (not pi number), the golden section, the golden measure or the divine proportion. The discovery of this proportion or number caused a whole movement in the sciences and the arts. It even obsessed artists, designers, architects, and all kinds of professionals in search of visual perfection for centuries.
We have already talked about the way in which different colours can transmit sensations or concepts, in the same way, the shapes themselves can transmit ideas or sensations.
The psychology of perception or shape is directly related to that demonstrated in the theory of Gestalt, which was a current of modern psychology that arose in Germany at the beginning of the 20th century, which studied forms and how they directly influenced human perception.
Gestalt theories of perception are based on the natural human tendency to understand objects and structures as a whole, rather than the sum of their parts. At another time, I will do a post to go deeper into this interesting theory.